The Ropes, a budding line of accessories, came to me to create a quick and simple design solution for their first online presence. I updated the branding and created a site design to play off the simple, yet hand-made quality of the marine-inspired accessories. The site is organized to showcase the accessories and serves as a way to learn more about the designer/company.
The site was built using Virb site building tools.
Role: Art Direction
SlashFood is a blog that celebrates food in all it’s forms, geared toward the hip and techie foodie. I came up with the concept for the branding to play off the backslash in the name, as well as the negative space left by something being cut into. Worked with a freelance designer to create final logo.
Role: Art Direction
Oversaw the visual design of the blog and the branding for ShelterPop. Worked with multiple designers to explore different design solutions that spoke to the fun and friendly tone of the site as well as keeping it visually related to the look and feel of AOL Home. I also created graphics for the category bugs and promotions.
This is an alternate logo option for ShelterPop that was not chosen:
Role: Art Direction
Morning Rush let’s you catch up on top morning show moments. Created initial visual concepts to reflect the energy of the morning and overall friendly feel to appeal to a wide audience. Worked with multiple designers to create various design solutions and then oversaw final visual design and type treatment.
These were the initial mood boards I created to provided direction to the designers working on the project;
Role: Art Direction, Design
Guilty Pleasures was an Aol Food blog that highlighted all the foods you love to indulge in — think cupcakes, chicken wings, bacon, etc. Created the look and feel of the blog as well as the branding.
