Worked with the MTV International product team to come up with design concepts for their International Style website.
Initial sketches for the desktop and mobile sites:
Moodboards for look and feel:
Final mocks:
Mobile Site:
Mocks for other design directions:
Role: Art Direction, Visual Design
Lead design of the KitchenDaily site from concept to execution. Worked with product, editorial and UI teams to define the KitchenDaily user experience to meet the needs of a busy mom. Created the initial visual design and oversaw a team of designers executing on the final look and feel. Other contributions to site design included competitive analysis, creating personas, sketching concepts, facilitating brainstorming sessions between team members and site feature enhancements.
Below is the initial design direction for the Recipe Page:
Below is the final design direction for Recipe and Main Page:
iPhone app
Mood boards of initial design ideas:
Initial sketches for Homepage
Role: Art Direction
Oversaw the visual design of the blog and the branding for ShelterPop. Worked with multiple designers to explore different design solutions that spoke to the fun and friendly tone of the site as well as keeping it visually related to the look and feel of AOL Home. I also created graphics for the category bugs and promotions.
This is an alternate logo option for ShelterPop that was not chosen:
Role: Art Direction
Morning Rush let’s you catch up on top morning show moments. Created initial visual concepts to reflect the energy of the morning and overall friendly feel to appeal to a wide audience. Worked with multiple designers to create various design solutions and then oversaw final visual design and type treatment.
These were the initial mood boards I created to provided direction to the designers working on the project;
Role: Art Direction, Visual Design
AOL Home brings users the best home-related content on the web. I managed multiple designers exploring various design options and ultimately designed final look and feel. Special shout out to Dave Balogh who was writing the CSS for the site while I was still working on the design. Our collaboration saved weeks of time in this project.
Gardening Section:
