MTV News App
Role: UX, Design Direction
Problem: The MTV News app in market that was dated and broken due to issues with the content feed.
Goal: Create an news app experience that encourages regular app opens.
MTV News wanted to expand its audience by creating an app to showcase it’s editorial content. In previous conversations with users, we learned how it was popular with our audience to screenshot news articles and post them to Instagram. We tested different concepts with with users and screenshot sharing became the basis for the app. The app launched on iOS and Android. It was a featured app in the Apple App Store.
I created initial concept sketches, wires and prototypes. Oversaw another designer working on the final designs and interactions.
Initial sketches of concepts
Topic following: the idea was to allow users to get notifications on the topics they were interested in. Users felt stressed out by the idea of adding more notifications to their life.
Screenshot sharing: this resonated with users who were already exhibiting similar behavior. View click-through prototype.
